In response to this, Grupo Barfar connects with an important neglected niche that is all those institutional players (restaurants and small food businesses). While the retail store sector in Mexico appears very fragmented, the participation of players in the industry amounts to significant numbers, with SuKarne and Kekén being the largest competitors. In recent years, the weight of value-added meat products has increased in the market.Īs a result, Grupo Bafar has carried out acquisitions of value-added product brands, as well as the development of new and better products to stay competitive and position itself as one of the leaders in the sector. The industry and the participants in the animal protein market have been evolving and adapting to the new demands of its consumers.Īccording to the company, organic growth and various acquisitions in the industry are recurring practices of competitors aimed at developing new and better products that in turn have a differentiator compared to their competition. More than anything, the company competes on the basis of product quality, innovation, brand recognition and loyalty, the effectiveness of marketing, advertising and promotional activity, the ability to identify and satisfy consumer preferences. In addition to competing with big name brands, it competes with smaller brands, local producers, and other companies.
On the other hand, its competitors in the commercial space are SuKarne stores for Grupo Viz and RYC stores for BIF, Gran Bodega for La Pastora stores, MaxiCarne stores for CarneMart, Super González for Casa Hernández. In short, Grupo Bafar is one of the main food companies in Mexico integrated from the industrialization, distribution and commercialization of food with a solid participation in the national and international market and backed by 35 years of experience. In addition, it participates in the grilling category with the sub-brand Tribus de Fuego – Chimex.The main competitors of Grupo Bafar in its segment of food products are Sigma Alimentos, a subsidiary of Grupo Alfa, through its main brands Fud, San Rafael and Chimex, and Qualitia Alimentos, with its brands Kir and Zwan. Now with national presence and leadership, in addition to its export to countries such as Guatemala, El Salvador, and Honduras, it has a wide variety of products that stand out for delicious flavor and quality, including Sausages, Hams, Bacons, Chorizos, Salchichón, and Mortadella. Sigma’s diversified portfolio includes more than 100 brands across different categories and market segments, such as FUD, Chimex, Campofrío, Bar-S, San Rafael, Aoste, La Villita, Fiorucci, Navidul, Justin Bridou, and Sosua, among others.Ĭhimex is a leading brand born initially in the north of the Mexican Republic. With more than 65 plants and 184 distribution centers, the company produces, markets, and distributes quality foods, including packaged meats, cheese, yogurt, and other refrigerated and frozen foods. Sigma is a leading multinational food company with operations in 18 countries throughout North America, South America, and Europe. Welcome, CHIMEX, to the house of the Amazonas! With this alliance, the Incomparables who come to the Estadio Universitario will also be able to enjoy, thanks to the sub-brand Tribus de Fuego CHIMEX, the flavor of the famous “Jocho Tigre de Fuego.” The Volcán will be the only Mexican soccer property to sell hot dogs with roast sausage or original Polish. Tigres Femenil and CHIMEX have similar strategic objectives in brand presence, with aligned interests united by the love of football. And starting this tournament, they will be featured on the team’s shorts for three years. It is a subsidiary of Sigma, a multinational company that operates in 18 countries. Tigres Femenil continues to add commercial partners integrated into the project of the most successful team in Mexico, and now we welcome Sigma’s CHIMEX to the Amazonas team.ĬHIMEX, a brand with a presence throughout Mexico, was born in the country’s north.
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